Overeating at Christmas

The Last Supper….at Christmas? Some reports estimate that the food consumed on Christmas Day contains an average of 7,000 calories. To put this into perspective, the ‘average’ adult needs 2,000 calories a day. These figures are not precise or accurate for an individual (we’re working with estimates and averages here), but aside from that, I […]

Instant gratification

Hyperbolic Discounting – What the…? I love a supermarket coupon. You know the type….buy ‘this’ ítem and get 100 bonus points. ONE HUNDRED. I can never resist. But I’m being taken advantage of. Businesses know about the psychological phenomenon called hyperbolic discounting. You may never have heard of this, but it’s very relevant to how […]